Bitten by Sarah Jessica Parker debuted exclusively at Steve and Barry's in 2007. The line was known for inclusive sizing, being stylish and affordable, and having great accessories. Irene Newman was the Women’s Design Director at Steve and Barry's at the time, and oversaw all aspects of concept, color, silhouette, fabrication, production, and marketing for the line. Irene worked directly with Sarah Jessica Parker, to bring SJP’s ideas into fantastic, wearable affordable clothing brand.
“Irene is a true designer who can sketch and understands a woman’s body, but she also has an excellent eye and business sense to know what will resonate at retail.”