Dear by Amanda Bynes was launched exclusively at Steve and Barry's in August of 2007. The line of separates, jewelry and accessories were designed under the direction of Irene Newman. Irene developed concept, color palettes, fabrication, and silhouettes, as well as oversaw production and merchandising expertly executing Ms. Bynes's creative vision. The collection was colorful, youthful, fun, and affordable.
Amanda was featured on the cover of Seventeen magazine in Dear. Watch the video feature of the Seventeen shoot below.
“I love to wear clothes that make me feel cute but that are just an extension of my personality, colorful or whatever mood I am in for that day,” Bynes said.”