In 2018 five new private brands were developed to address the fashion-conscious consumer at Saks Off 5th. The Next Generation collection includes clothing, footwear, and accessories. With style and on-trend focus the product assortment delivers a fresh aesthetic at attainable pricing. As head of design, Irene oversaw all aspects of concept creation, fabrication, design and production.
Pure Navy: Modern elevated apparel and footwear basics for Men and Women, with a refined color palette
RENVY: A contemporary collection of Women’s apparel, shoes and accessories with effortlessly cool, sexy looks
NHP: Offers performance features and modern takes on Men’s tailored clothing and sportswear
Russell Park: Fashion-forward menswear inspired by urban streetwear, with bold graphics and edgy design details
Ava & Aiden: Women’s trend driven shoes and jewelry, with standout colors and fresh silhouette
“Each brand speaks to a different need and customer base. Some are very trend-driven, others are satisfying a need for modern essentials. We have spent a lot of time really analyzing our customer and their needs.”