Venus Williams at an EleVen in-store event

Venus Williams at an EleVen in-store launch

EleVen by Venus Williams graphic T-shirt

EleVen by Venus Williams marketing

Venus Williams at Steve and Barry’s in-store

Exclusive shoes for EleVen by Venus Williams at Steve and Barry’s

EleVen by Venus Williams launched exclusively at Steve and Barry’s November of 2007. The athletic collection of over 120 pieces and nine styles of footwear marked Venus’s first-ever fashion line.

“Collaborating with a dedicated team of Steve & Barry’s designers, Williams has immersed herself in the creation of every piece. ”
— Business Wire

Irene Newman, as the Women’s Design Director at Steve and Barry’s, personally partnered with Venus to create a collection that thrilled fans and fashionistas alike. The launch was covered by Glamour, The Daily News, Business Wire, and CNBC .